• Manchester City and OKX announced an expansion of their partnership, making OKX the club’s official sleeve partner for a multi-year agreement.
• The expanded deal will feature the OKX brand on both the men’s and women’s first team playing kits, in addition to appearing across further digital and physical club assets.
• Ferran Soriano, CEO of City Football Group, and Haider Rafique, CMO of OKX, unveiled the sleeve at a virtual reveal with a hero video featuring player avatars.
Expansion of Partnership between Manchester City & OKX
Manchester City and OKX – one of the leading crypto exchanges by trading volume and a leading Web 3.0 technology company – today announced OKX as the club’s official sleeve partner in a new multi-year agreement. As part of the expanded deal, the OKX brand will feature on the left sleeve of both the men’s and women’s first team playing kits and will retain its position on the left sleeve of the first team training kits – in addition to appearing across further digital and physical club assets.
Previous Partnership Between Manchester City & OKX
OKX’s partnership with Manchester City began in March 2022, first expanding in July 2022 to become the club’s official training kit partner for the 2022/23 season. To date, this partnership has helped introduce millions of football fans around world to OKX through innovative Web 3.0 experiences like their “OKX Collective” which allows fans to get up close with players such as Jack Grealish & Alex Greenwood.
Unveiling Event at Etihad Stadium
The partnership expansion was unveiled at an exclusive reveal at Etihad Stadium featuring Ferran Soriano (CEO Of City Football Group) & Haider Rafique (CMO Of OKX). The event also featured Gaël Clichy who took part in a media Q&A moderated by Natalie Pike (Manchester City presenter). During this session both Soriano & Rafique spoke about how they visioned reaching ‘City’ fans around world through this newfound partnership as well as exploring how web 3.0 technology can be used for fan engagement when designing immersive experiences for them .
Comments from Both Parties Involved
Ferran Soriano (CEO Of City Football Group) said: “We are very proud to have OKX represented on our Manchster City shirt. Both companies are driven by passion for innovation & we have already seen great Web 3 experiences designed by them for our global fan base”. While Haider Rafique (CMO Of OKx) added: “The journey with Manchster City has been incredible – it was our first global brand partnership & just within 18 months we have witnessed incredible success.”
Conclusion
This expanded partnership between Manchester city & Okx is sure to bring new exciting opportunities for both parties involved – from attracting millions more fans around world while also introducing them to web 3 technologies that help create more engaging experiences than ever before!